?Huang Kai ??on the huge desk, a dry apple is very eye-catching: a fist-sized, yellow skin, folds like a road gully years, revealing point vicissitudes of taste. ? "This is where I put the New Year, although severe dehydration, but it does not rot. obviously used preservatives, also waxed." to reporters, Huang Kai born in 1989 talking about, " My day in front of the apple, it is hoped to use it to remind myself to do safe and secure products. " ? 10 days ago, "nest house" micro-channel vegetables platform formally launched. As an investor, Huang Kai intends to use four or five years, and he also changed a number of young people living in Jinhua habits: micro-channel bit, healthy fruits and vegetables and kitchen condiments, will automatically fingertips. ? looks really good for this venture, David Wong, who spent ten million heavily in preparation. ? wealthy parents do not want to take classes ? graduated three years and has been dealing with fruits and vegetables ? in Jinhua, Huang Kai can be considered a prominent personal life: his father was a well-known builders Jinhua urban several landmarks, Jinhua hundred new farmers market, lake seawall basketball gym hall, are The company's mine. ? from a university in Xi'an International Trade [/b] After graduating, Huang Kai did not inherit his father, and began building the line When the. ? beginning, ask family borrowed 300,000 yuan, opened a fruit-themed restaurant. A year later, the restaurant closed down. The entrepreneurial experience, it would not be useless. He went through a lot in life for the first time: the first time to purchase farms, the first concern of the price of fruits and vegetables, for the first time to appreciate the importance of daily necessities. ? Later, he went to a chain store selling vegetables community work. On purchasing this role, he is doing for two years. ? "Perhaps fate, graduating in recent years, both in dealing with fruits and vegetables." Huang Kai said, because of these experiences, he is very familiar with the circulation of fruits and vegetables. During that time convenience store job, Huang Kai realized that the entity selling vegetables cost is still too high. ? "at least two employees per store, plus rent and utilities, low profits." but the main thing is that this kind of service in the community store, radiating the whole narrow, no way to bigger and stronger. ? If the aid networks, selling vegetables on the micro-channel platform, is not it more popular among young people? The idea, once formed they can not be curbed, Huang Kai decision went ahead. ? who spent ten million heavily ? he sold on the micro letter from the dish ? Thus, Huang Kai again to his father play IOUs to borrow money, and then remove all these years of savings, and even received a red envelope also took out a child, gather 10 million yuan, the business sector, set up a "nest house" Mall , the main micro-channel selling vegetables. ?He corporate office, upstairs in the agricultural products wholesale market Jinhua, easy procurement. Try to save costs, so as to ensure that "nest house" sale of goods, the market is more competitive than normal. ? "In fact, my business model is not just to run errands and I have our own warehouse, sorting base, as well as their suppliers, be online supermarket vegetable another mode." Huang Kai said. ? through micro letter opening the "nest house", which in addition to conventional vegetables, fruits and spices used in various kitchen needs, as well as package is recommended. ? For example, a price of 58.8 yuan in four packages, a total of four dishes: fried eggs, green peppers, green peppers fired, yam pork soup, mushroom boiled pork. Ingredients include: a squid, half a catty ribs, 50 grams of pork, 300 g mushroom, four green peppers, 2 red peppers, yams 1, 1 carrot, 1 celery, 3 eggs, ginger and garlic each one. ? In addition to these, even the practice of these dishes, and how much the amount of ingredients, are written plainly. For buyers who usually do not cook, buy food to cook suddenly becomes much simpler. ? 10 genius received 20 single business ? is currently losing money earned shouted ? In the early days, as a boss, David Wong, a lot of everything myself. ? three or four o'clock every morning he got up, according to the unit before receiving large orders to purchase vegetables wholesale shopping mall, then shipped back to the warehouse sorting, re-distribution logistics personnel to various places. ? Currently,black silicone bracelet, the entire company has recruited 11 employees, in addition to customer service, website maintenance, the more specialized to run the business and is responsible to send food home. ? just because promotion is limited, from the "nest house" on-line operations of yesterday, a total of 10 days, 20 received only scattered single orders. ? "definitely beginning to make money, but also is investing heavily to promote." Huang Kai said. A prime example is that some time ago so hot "Express Taxi" and "Didi taxi", two operators invested hundreds of millions of money, this has been present size. ? Huang Kai's goal is to use four or five years, invested thousands of yuan of funds, so that their "nest house" truly become a profitable tool. ? "Wuhan home called 'Family Easy' electricity provider, and I'm doing the same thing, I went to visit too, they do it well, the average daily turnover of 10 million, also plans to open stores to Beijing, Shanghai and go. "For the future, Huang Kai ambitious," If one day, to a question on the street Jinhua, 10 people have two or three that 'nest house', I is not far away from success. " ? micro-channel selling vegetables, can go far ? Huang Kai: ? My target customers are young people ? Before the interview, the reporter in the street did a random survey. ?Ms. Lee, who lives in the road youthful 56-year-old, rarely used mobile phones and electronic products, for this trendy way to buy food, she said nothing of interest, "if brought enough food and tender, how to do? return trouble right? " ? and a bank clerk surnamed Liu, touches do not mind it a try, "my wife is 80, busy with work and if there are sites to send home with a good dish, Daoting handy after all the old out to eat, big economic pressure. " ? However, some people think that if too busy to have time to buy food, how have time to cook? ? For these questions, Huang Kai seems to long to be good, "My target customers are mainly these 80 young people who live stressful, less willing to visit the farms, but also easy to accept new things, I use four or five years, and slowly change their consumption habits, the whole deal became the most basic. " ? "As we worry about the quality of vegetables, I thought now is to use change to promote burn, if you do not like me to send home food, I unconditionally return or exchange, until the customer satisfied." Huang Kai said. ? counterparts: ? vegetables and fruits, too many uncontrollable factors ? 32-year-old Wang Jianjun, from 2009 started to offer "Jinhua takeaway network", and now he's nearly 300 cooperative businesses, the average received more than 200 orders per day. ? "similar errands business, the market outlook is still promising, but really need to do it, difficult." Wang Jianjun said, to his knowledge, in Jinhua, such companies have opened nearly 20 years to come home, but it can get through a year, less than two percent, "some even less than a week, it closed." ? Wang Jianjun said he previously tried to do on the website of vegetables, fruits, meat distribution business, but gave up after a period of time "to do these things, too many uncontrollable factors. example vegetables, is Small good or great good? a pumpkin is tender old good or good? Everyone has different standards, you want to do all the customers are satisfied, it is too difficult. " ? expert: ? electricity supplier can fight over community farms ? reporters invited Zhejiang Normal University School of Advertising and Communication, cultural and creative school teacher DING Hai Meng, Huang Kai are engaged in the business of Baba Mai. ? Ding said that two years ago, Zhejiang Normal University Students have been engaged in a similar site, the main fruit, milk, bread and so on. This project for two years, but now they die a natural death. ? "I analyzed, the advantage of doing this is to focus on the region, orders are concentrated in certain regions, reducing logistics costs, but the disadvantages are also obvious, is to promote too burn." DING Hai Meng said, if only do Jinhua City, 10 million yuan of funds thrown to the promotion, I am afraid that is not enough, "even if the visibility opened up the difference if the site can not operate, what farms and communities everywhere to compete?" ? DING Hai Meng believes it to be successful, in addition to a large amount of capital investment, have gradually build consumer habits. This is a long process, it is difficult to see short-term profits, investors could not get afraid. ? "My advice is, do not give up such a platform, instead of doing the localization of agricultural branding provider you go to the product, and then paste the electricity supplier's brand sales, is also a good way." DING Hai Meng said . ? quality control: ? network monitoring difficult ? Currently, agricultural products from production to the table, every aspect of the relevant government departments have regulatory measures. In the circulation, regulatory mandates by Market Supervisory Authority responsible. ? Jinhua City Market Supervisory Authority relevant staff told reporters that at present, some supermarkets, agricultural products sold in the market, there are aspects of rapid detection and publicity every day. "But if it is a network of sales, this one is still blank supervision, supervision it is also difficult." The staff member said, generally have the shelf life of agricultural products, if merchants and customers from a dispute, mediation it is also very troublesome. ? newspaper reporter Fu Yingjie text / photo ?
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